Problem

There isn’t one go-to place for sports fans to catch up with their favorite teams and discover new content.

Solution

From over hundreds of daily premium sports highlights, The Reel delivers carefully curated content to match the personal tastes of each user.

research

Competitive Analysis

I looked at other video streaming platforms for inspiration. ESPN offers an infinite amount of videos, but doesn't do a great job for delivering personal and curated content. YouTube allows for continuous discovery and keeps users hooked by always helping users find new videos. Netflix does a great job of organizing and personalizing content.

use case

Use Case

Moodboard

Keywords
Bold
Intense
Powerful
Strong
Exciting

moodboard
comps welcome

Sign Up

After signing up, users are prompted with a splash screen that gives them information about the purpose of the onboarding.

comps onboard

Onboarding Experience

Users are asked to select their favorites from several categories. This customization allows The Reel to provide a daily feed of curated content for each user.

comps home

Home

After the quiz is completed, users return to the homepage which is their own daily feed. Each thumbnail shows the score of the game and the league.

Watch and Save

Users can save videos to their own custom channels, which other users from the community can then subscribe to. 

comps watch save
comps profile

Profile

The user profile shows statistics about followers and following, and shows the all the channels that the user has created.

Conclusion

The Reel is unprecedented. It is an innovative subscription service that provides the hundreds of the latest sports highlights and curated content.

Kathleen Huang
UI / UX / Visual Design